机器人在酒店业中的客户品牌体验模式视角

IF 8.2 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
V. Tung, S. Tse
{"title":"机器人在酒店业中的客户品牌体验模式视角","authors":"V. Tung, S. Tse","doi":"10.1080/10548408.2023.2215268","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study presents a framework that captures the patterns amongst the four different dimensions of customers’ brand experiences with robotics by connecting tourism and hospitality research with the humanities literature on micro-stories. By analyzing narratives on an emerging social platform, the study shows that behavioral and cognitive experiences could elicit affective experiences that act as an interface before sensory experiences. The framework presented in this study provides implications into how the different dimensions of brand experiences could influence the marketing strategies of hotels with robotics.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"75 - 89"},"PeriodicalIF":8.2000,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"A patterns perspective of customers’ brand experiences with robotics in hospitality\",\"authors\":\"V. Tung, S. Tse\",\"doi\":\"10.1080/10548408.2023.2215268\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study presents a framework that captures the patterns amongst the four different dimensions of customers’ brand experiences with robotics by connecting tourism and hospitality research with the humanities literature on micro-stories. By analyzing narratives on an emerging social platform, the study shows that behavioral and cognitive experiences could elicit affective experiences that act as an interface before sensory experiences. The framework presented in this study provides implications into how the different dimensions of brand experiences could influence the marketing strategies of hotels with robotics.\",\"PeriodicalId\":48309,\"journal\":{\"name\":\"Journal of Travel & Tourism Marketing\",\"volume\":\"40 1\",\"pages\":\"75 - 89\"},\"PeriodicalIF\":8.2000,\"publicationDate\":\"2023-01-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Travel & Tourism Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/10548408.2023.2215268\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2215268","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 1

摘要

摘要本研究提出了一个框架,通过将旅游和酒店研究与微观故事的人文文学联系起来,捕捉到客户使用机器人的品牌体验的四个不同维度之间的模式。通过分析一个新兴社交平台上的叙事,研究表明,行为和认知体验可以引发情感体验,而情感体验是感官体验之前的一个界面。本研究中提出的框架对品牌体验的不同维度如何影响机器人酒店的营销策略提供了启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A patterns perspective of customers’ brand experiences with robotics in hospitality
ABSTRACT This study presents a framework that captures the patterns amongst the four different dimensions of customers’ brand experiences with robotics by connecting tourism and hospitality research with the humanities literature on micro-stories. By analyzing narratives on an emerging social platform, the study shows that behavioral and cognitive experiences could elicit affective experiences that act as an interface before sensory experiences. The framework presented in this study provides implications into how the different dimensions of brand experiences could influence the marketing strategies of hotels with robotics.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Journal of Travel & Tourism Marketing
Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
13.50
自引率
8.30%
发文量
25
期刊介绍: The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信