{"title":"麦克卢汉论莎士比亚与莎士比亚作为麦克卢汉","authors":"David Linton","doi":"10.1386/eme_00107_1","DOIUrl":null,"url":null,"abstract":"Over 400 years ago, during the early days of the print revolution, William Shakespeare offered insights into the media environment of his times. Though he was a poet and playwright, his observations were strikingly similar to those of Marshall McLuhan in the twentieth century. In every\n one of his plays there appear media references: books, letters, reading and writing. This essay examines how he viewed the impact of literacy and printing on both individuals and the society at large.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"McLuhan on Shakespeare and Shakespeare as McLuhan\",\"authors\":\"David Linton\",\"doi\":\"10.1386/eme_00107_1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Over 400 years ago, during the early days of the print revolution, William Shakespeare offered insights into the media environment of his times. Though he was a poet and playwright, his observations were strikingly similar to those of Marshall McLuhan in the twentieth century. In every\\n one of his plays there appear media references: books, letters, reading and writing. This essay examines how he viewed the impact of literacy and printing on both individuals and the society at large.\",\"PeriodicalId\":36155,\"journal\":{\"name\":\"Explorations in Media Ecology\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Explorations in Media Ecology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1386/eme_00107_1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Explorations in Media Ecology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/eme_00107_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
Over 400 years ago, during the early days of the print revolution, William Shakespeare offered insights into the media environment of his times. Though he was a poet and playwright, his observations were strikingly similar to those of Marshall McLuhan in the twentieth century. In every
one of his plays there appear media references: books, letters, reading and writing. This essay examines how he viewed the impact of literacy and printing on both individuals and the society at large.
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