影响雅加达网上零售商店顾客购买决策的主要因素

IF 0.5 Q4 BUSINESS

International Journal of Business Pub Date : 2021-02-16 DOI:10.32924/IJBS.V5I1.158

Rudy Santosa Sudirga

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引用次数: 1

摘要

对雅加达在线零售店影响顾客购买决策的主要因素的研究是基于在线零售店业务竞争的加剧，如Tokopedia、Bukalapak、Lazada Indonesia、Kaskus等。这一增长将对改善印尼经济和增加劳动力产生良好影响。作者希望找出在雅加达的网上零售店购物中，哪些最主要的因素会极大地影响顾客的购买决策。回答问题的受访者的结果主要是具有学士学位教育背景的受访者，110人（55%），年龄在31-40岁之间，114人（57%），每月收入在1100万至3000万卢比之间，121人（60.50%），根据每月2-3次的频繁网购，101人（50.50%）。根据数据处理结果，在雅加达的网上零售店购物时，有6个最主要的因素会影响顾客的购买决策。这些因素是估计值=1325的可变态度、估计值=1272的时间和成本效率变量、可变值估计值为1243，家庭变量估计值为1215，信仰变量估计值1197，选择多样性变量估计值1091。

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The Dominant Factor Affecting Customer Buying Decisions at Online Retail Stores in Jakarta

Research on the dominant factors affecting customer buying decisions at online retail stores in Jakarta is based on increasing competition in online retail store businesses such as Tokopedia, Bukalapak, Lazada Indonesia, Kaskus, and others. This increase will have a good impact on improving the economy and also increasing the workforce in Indonesia. The author wishes to find out which of the most dominant factors greatly influences customer buying decisions in shopping at retail stores online in Jakarta. The results of respondents who answered the questions were dominated by respondents with a bachelor degree education background, 110 people (55%), with ages ranging between 31 - 40 years, 114 people (57%), and have an income of 11 - 30 million rupiah per month, 121 people (60.50%), and according to the frequent online shopping between 2-3 times per month, 101 people (50.50%). Based on the results of data processing, there are 6 most dominant factors that influence customer buying decisions in shopping at online retail stores in Jakarta. These factors are Variable Attitudes with Estimate value = 1,325, Time and Cost Efficiency Variable with Estimate value = 1,272, Variable Values with Estimate value = 1,243, Family Variable with Estimate value = 1,215, Beliefs Variable with Estimate value = 1,197, Variety of Choices Variable with Estimate value = 1,091.

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来源期刊

International Journal of Business BUSINESS-

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： The Journal will serve and provide a forum for exchange of ideas among business executives and academicians concerned with global business and economic issues. With the rapid evolution of corporate business from international to global in recent years, general business has been one of the areas of greatest added complexity and concern for corporate managers. It is no longer sufficient for the corporate manager to limit his/her study simply to the domestic aspects of general business. Almost every single topic that can be studied in general business now has global dimensions that are equally important. As such, practitioners and academicians, each with a unique perspective on global business, must go beyond the presently limited sharing of information and ideas. The Journal will be an academic journal combining academic inquiry and informed business practices. It will publish empirical, analytical, review, and survey articles, as well as case studies related to all areas of global business and economics. A sentiment often expressed by practitioners is that academic research in general may not be addressing the most relevant questions in the real world. To bridge some gaps in our knowledge of the real world, the Journal is thereby willing to sponsor a field research (such as surveys, in-depth interviews, on-site studies, etc.). It is fair to say that the Journal will publish high-quality applied-research papers. Nevertheless, studies that test important theoretical works and shed additional light on the issue with some business implications will also be solicited.