Raising the competitiveness and sustainability of a company in the context of digitalisation based on human resource capacity

An innovative business model is the key to raising competitiveness and sustainability of a company in the context of rapid technological development and digitalisation. The model in question has to be bimodal with the company taking a proactive approach to modifcations based on soft management and human capital. Hence, it is an employee who plays the most crucial role in the innovation process in the modern world. Besides that, today’s managerial system must support personnel’s innovative potential and consider their incentives. This, in turn, leads to both higher efciency in total and qualitative multiplicative effect when it comes to company’s competitive environment that quickly and accurately ensures high adaptability to external challenges and crises. The outcome of introducing innovations hinges on how an industry works, which is determined not only by its history but largely by the current state and level of corporate culture. In the course of the innovation process within the company other than optimizations for the economic benefts, decisions on changes in quality matter as well: safety and reliability, comfortable working conditions boosting productivity, higher quality and level of service (internal and external), corporate trainings and human development.