Analysis on the Information Crisis in the Micro Era——A Case Study of the WeChat Friends Circle

:[Purpose/significance] In the mobile social network, the emergence and dissemination of information presents a new law and characteristics. Social network information management is facing enormous challenges. [Method/process] We analyzed the characteristics of microinformation transmission fromfour perspectives--information dissemination, information contents, information cognition and information communication. Then, we analyzedthe crisis and put forward related strategies of WeChat information. [Result/conclusion] The microera has changed our lives and brought us a new crisis: the user’s over-reliance, the expansion of WeChat immediateinformation, the influx of weak relations, the ongoing increase of information noise and so on. Through analyzing the information characteristics and discussing about the crisis, it provides a proper theoretical basis for facing the information crisis.