衡量用户体验设计投资回报的现状

Q3 Social Sciences

South African Computer Journal Pub Date : 2021-07-12 DOI:10.18489/SACJ.V33I1.950

Trevor Chawana, F. Adebesin

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引用次数: 0

摘要

将用户体验(UX)设计整合到系统开发过程中可以为组织提供优于竞争对手的竞争优势。将用户体验设计嵌入到系统开发过程中需要对熟练的专业人员进行投资，这些专业人员依次遵循有条理的过程，使用户体验设计成为组织的一个组成部分。尽管用户体验设计可以增加价值，但展示用户体验的投资回报率(ROI)仍然是一个长期的挑战，因为将用户体验设计与良好的投资回报率明确地联系起来存在困难，而其他系统开发过程则被排除在外。在这篇论文中，我们报告了在南非组织的用户体验设计中衡量投资回报率的现状。我们采访了来自四个组织的33位用户体验专家，以深入了解在他们各自的组织中如何衡量用户体验设计的投资回报率。结果表明，一些参与者意识到可以用来衡量用户体验设计中的投资回报率的指标。然而，这四个组织都没有专门计算用户体验方面的投资回报率。相反，ROI是在整个项目上计算的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The current state of measuring return on investment in user experience design

Incorporating user experience (UX) design into system development processes can give an organisation competitive advantage over its rivals. Embedding UX design into system development processes requires investment in skilled professionals, who in turn follow a methodical process to make UX design an integral part of the organisation. Despite the value that can be added by UX design, demonstrating the return on investment (ROI) in UX remains a perennial challenge because of the difficulty associated with explicitly linking UX design with good ROI, to the exclusion of other system development processes. In this paper, we report on the current state of measuring ROI in UX design in a selection of South African organisations. We interviewed 33 UX professionals from four organisations to get insight into how ROI in UX design is measured in their respective organisations. The results showed that some participants were aware of the metrics that could be used to measure ROI in UX design. However, none of the four organisations were specifically calculating ROI in UX. Rather, ROI was being calculated on entire project.

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来源期刊

South African Computer Journal Social Sciences-Education

CiteScore

1.30

自引率

0.00%

发文量

审稿时长

24 weeks

期刊介绍： The South African Computer Journal is specialist ICT academic journal, accredited by the South African Department of Higher Education and Training SACJ publishes research articles, viewpoints and communications in English in Computer Science and Information Systems.