Sharing Assets Potential in the Digital Transformation Conditions: The Example of Russia

Business digital transformation has been recently spreading through the world. In order to achieve a sustainable development, global society should implement the tools of digital transformation to optimize sharing assets. This phenomenon explains the growth of sharing economy. At the same time, the sharing economy is quite popular in the С2С segment, but any thorough research is almost negated in the B2B segment. In this article, we will evaluate the potential of sharing economy in the context of modern sharing assets. On the grounds of qualitative and quantitative estimation of the statistical data the two new indices are introduced, which describe sharing assets potential in Russia. The results describe in this article can become the foundation for further and/or similar research conducted in other countries.