O modelo da “mocinha” em ascensão social: proposta de análise semiótica de personagens na teleficção

The purpose of this article is to approach, briefly, the female character in social mobility in narratives of Brazilian telenovelas, from the example of a specific character, Cristina, of telenovela Imperio (2014/2015), by Globo Network. The aim is to propose the use of the semiotic theorized by Greimas, here applied as a viable method of analysis for telefiction scenes and characters. Through this specific focus, it is believed to be possible to reflect on the female characters in social mobility in the telenovela, consisting of a base that seems to repeat itself. Keywords: telenovela, social mobility, semiotics, female character, narrative.