{"title":"中国可持续发展话语中企业生态身份的话语合法化","authors":"Ke Li, Lise Fontaine","doi":"10.1515/text-2022-0053","DOIUrl":null,"url":null,"abstract":"Abstract Ecological identity involves all aspects of how individuals or collectives identify themselves with nature. This paper aims to examine the discursive construction of corporate ecological identities in corporate sustainability reports in China and evaluate how these identities are legitimated through the lens of ecolinguistic discourse analysis. Our data was drawn from a collection of English-language sustainability reports of Huawei Technologies Corporation (2016–2020). The findings suggest a mix of ecological identities across all texts, among which stewarding nature dominates and it relates to the belief that humans are obligated to steward nature for the sake of sustainability. These ecological identities are discursively legitimized in terms of defining characteristics, social roles, and community memberships. Innovativeness, leadership and ethicalness are legitimated as the corporation’s dominant characteristics which serve as moral identity standards, allowing further legitimation of the social roles and community memberships that the corporation claims. In the case of social roles, green manufacturing depends on green technologies, and both of them point to the instrumentality and rightness of technology in advancing sustainability. These construals uncover the ecological sustainability in the Chinese cultural context, that is, achieving the harmonious coexistence between humans and nature. In legitimizing community memberships, hierarchical relationships between the corporation and other participants are revealed.","PeriodicalId":46455,"journal":{"name":"Text & Talk","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The discursive legitimation of corporate ecological identity in Chinese sustainability discourse\",\"authors\":\"Ke Li, Lise Fontaine\",\"doi\":\"10.1515/text-2022-0053\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Ecological identity involves all aspects of how individuals or collectives identify themselves with nature. This paper aims to examine the discursive construction of corporate ecological identities in corporate sustainability reports in China and evaluate how these identities are legitimated through the lens of ecolinguistic discourse analysis. Our data was drawn from a collection of English-language sustainability reports of Huawei Technologies Corporation (2016–2020). The findings suggest a mix of ecological identities across all texts, among which stewarding nature dominates and it relates to the belief that humans are obligated to steward nature for the sake of sustainability. These ecological identities are discursively legitimized in terms of defining characteristics, social roles, and community memberships. Innovativeness, leadership and ethicalness are legitimated as the corporation’s dominant characteristics which serve as moral identity standards, allowing further legitimation of the social roles and community memberships that the corporation claims. In the case of social roles, green manufacturing depends on green technologies, and both of them point to the instrumentality and rightness of technology in advancing sustainability. These construals uncover the ecological sustainability in the Chinese cultural context, that is, achieving the harmonious coexistence between humans and nature. In legitimizing community memberships, hierarchical relationships between the corporation and other participants are revealed.\",\"PeriodicalId\":46455,\"journal\":{\"name\":\"Text & Talk\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2023-09-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Text & Talk\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1515/text-2022-0053\",\"RegionNum\":3,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Text & Talk","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1515/text-2022-0053","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
The discursive legitimation of corporate ecological identity in Chinese sustainability discourse
Abstract Ecological identity involves all aspects of how individuals or collectives identify themselves with nature. This paper aims to examine the discursive construction of corporate ecological identities in corporate sustainability reports in China and evaluate how these identities are legitimated through the lens of ecolinguistic discourse analysis. Our data was drawn from a collection of English-language sustainability reports of Huawei Technologies Corporation (2016–2020). The findings suggest a mix of ecological identities across all texts, among which stewarding nature dominates and it relates to the belief that humans are obligated to steward nature for the sake of sustainability. These ecological identities are discursively legitimized in terms of defining characteristics, social roles, and community memberships. Innovativeness, leadership and ethicalness are legitimated as the corporation’s dominant characteristics which serve as moral identity standards, allowing further legitimation of the social roles and community memberships that the corporation claims. In the case of social roles, green manufacturing depends on green technologies, and both of them point to the instrumentality and rightness of technology in advancing sustainability. These construals uncover the ecological sustainability in the Chinese cultural context, that is, achieving the harmonious coexistence between humans and nature. In legitimizing community memberships, hierarchical relationships between the corporation and other participants are revealed.
期刊介绍:
Text & Talk (founded as TEXT in 1981) is an internationally recognized forum for interdisciplinary research in language, discourse, and communication studies, focusing, among other things, on the situational and historical nature of text/talk production; the cognitive and sociocultural processes of language practice/action; and participant-based structures of meaning negotiation and multimodal alignment. Text & Talk encourages critical debates on these and other relevant issues, spanning not only the theoretical and methodological dimensions of discourse but also their practical and socially relevant outcomes.