中国可持续发展话语中企业生态身份的话语合法化

IF 0.8 3区 文学 Q3 COMMUNICATION
Text & Talk Pub Date : 2023-09-07 DOI:10.1515/text-2022-0053
Ke Li, Lise Fontaine
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引用次数: 0

摘要

摘要生态认同涉及个体或集体如何认同自然的各个方面。本文旨在通过生态语言学话语分析的视角,考察中国企业可持续发展报告中企业生态身份的话语建构,并评估这些身份是如何合法化的。我们的数据来自华为技术公司(2016–2020)的英文可持续发展报告。研究结果表明,所有文本中都存在着生态身份的混合,其中管理自然占主导地位,这与人类有义务为了可持续性而管理自然的信念有关。这些生态身份在定义特征、社会角色和社区成员方面是合法的。创新性、领导力和道德性被合法化为公司的主导特征,作为道德身份标准,允许公司声称的社会角色和社区成员身份进一步合法化。就社会角色而言,绿色制造依赖于绿色技术,两者都指向技术在促进可持续性方面的工具性和正确性。这些建构揭示了中国文化语境下的生态可持续性,即实现人与自然的和谐共生。在使社区成员资格合法化的过程中,揭示了公司和其他参与者之间的等级关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The discursive legitimation of corporate ecological identity in Chinese sustainability discourse
Abstract Ecological identity involves all aspects of how individuals or collectives identify themselves with nature. This paper aims to examine the discursive construction of corporate ecological identities in corporate sustainability reports in China and evaluate how these identities are legitimated through the lens of ecolinguistic discourse analysis. Our data was drawn from a collection of English-language sustainability reports of Huawei Technologies Corporation (2016–2020). The findings suggest a mix of ecological identities across all texts, among which stewarding nature dominates and it relates to the belief that humans are obligated to steward nature for the sake of sustainability. These ecological identities are discursively legitimized in terms of defining characteristics, social roles, and community memberships. Innovativeness, leadership and ethicalness are legitimated as the corporation’s dominant characteristics which serve as moral identity standards, allowing further legitimation of the social roles and community memberships that the corporation claims. In the case of social roles, green manufacturing depends on green technologies, and both of them point to the instrumentality and rightness of technology in advancing sustainability. These construals uncover the ecological sustainability in the Chinese cultural context, that is, achieving the harmonious coexistence between humans and nature. In legitimizing community memberships, hierarchical relationships between the corporation and other participants are revealed.
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来源期刊
Text & Talk
Text & Talk Multiple-
CiteScore
1.70
自引率
16.70%
发文量
70
期刊介绍: Text & Talk (founded as TEXT in 1981) is an internationally recognized forum for interdisciplinary research in language, discourse, and communication studies, focusing, among other things, on the situational and historical nature of text/talk production; the cognitive and sociocultural processes of language practice/action; and participant-based structures of meaning negotiation and multimodal alignment. Text & Talk encourages critical debates on these and other relevant issues, spanning not only the theoretical and methodological dimensions of discourse but also their practical and socially relevant outcomes.
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