COVID-19期间外卖App参与的决定因素和结果

IF 0.9 Q4 BUSINESS

Journal of Electronic Commerce in Organizations Pub Date : 2023-05-23 DOI:10.4018/jeco.323655

Abhilash Bhattacharjee, K. S. Rao, N. Nawaz

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引用次数: 0

摘要

随着互联网渗透率的扩大和移动应用程序的采用，在疫情期间，送餐应用程序的使用量显著增加。该研究的主要目的是研究新冠肺炎期间印度城市和半城市客户参与送餐应用程序的前因和后果。数据收集自269名半城市受访者和301名城市受访者。刺激有机体和反应（SOR）模型已被用于了解消费者在疫情期间参与送餐应用程序的前因和后果。本研究采用结构方程建模方法来检验变量之间的关系。研究结果表明，移动应用程序的易用性、享受性和时间便利性在城市和半城市客户中产生了显著影响。本研究仅限于具有横断面调查数据的城市和半城市客户。这项研究探讨了移动送餐应用参与的一些前因和后果。

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Determinants and Outcomes of Food Delivery App Engagement During COVID-19

With the expansion of internet penetration and the adoption of mobile apps, usage of food delivery applications has increased significantly during the pandemic. The study's main objective was to examine the antecedents and consequences of food delivery app engagement among urban and semi-urban customers in India during COVID-19. The data were collected from 269 semi-urban respondents and 301 urban respondents. The stimulus organism and response (SOR) model has been used to understand consumers' antecedents and consequences of food delivery app engagement during the pandemic. The study used the structural equation modelling method to test the relationship between the variables. The study's findings showed that the mobile application's perceived ease of use, enjoyment, and time convenience found a significant effect among urban and semi-urban customers. This study is limited to urban and semi-urban customers with cross-sectional survey data. The study has explored a few antecedents and consequences of mobile food delivery app engagement.

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来源期刊

Journal of Electronic Commerce in Organizations BUSINESS-

CiteScore

4.00

自引率

17.60%

发文量

期刊介绍： The mission of the Journal of Electronic Commerce in Organizations (JECO) is to provide comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive impacts of innovative e-commerce technologies and advances on organizations around the world. These impacts include those of e-commerce on consumer behavior, as well as on organizational behavior, organizational development, and organizational management. Additionally, the journal will broaden the overall body of knowledge regarding the human aspects of e-commerce technologies and utilization in modern organizations to assist researchers and practitioners to devise more effective systems for managing the human side of e-commerce in contemporary organizations.