Typological Representativeness of Ukrainian Journals

The relevance. Considering the representativeness of journals in the information space allows us to actualize the problem of the repertoire of modern Ukrainian printed media as an active communicator. The availability of journals with various typological characteristics allows us to assert the harmony and completeness of providing the informational needs of readers and the realization of the public purpose of the press. The purpose of the research is to study the peculiarities of the typological representativeness of domestic journal production in the regions of Ukraine. The methodology. Statistical, comparative methods and the method of generalization allowed identifying quantitative characteristics of the typological structure of journals and forming an objective basis for the study. Methods of analysis and synthesis were used to establish the peculiarities and regularities of the representativeness of journals in the domestic information space. Methods of description and visualization allowed presenting the results of the study. The results. Considering the typological characteristics of publications, their multifaceted functions, problems, and reader groups makes it possible to determine the structure of the media market, the saturation of its segments, and the place and individual features of each publication in the system of periodicals. The scientific novelty. Nowadays in the information space of Ukraine, printed periodicals, particularly journals, are in tough competition with new media, the technological basis of which gives them significant advantages in distribution and perception. However, the value of journals as the core of purposeful intellectual activity of society’s elite is preserved. The resources of convergence, which provide the opportunity to present the same content in forms that differ in their technological basis, actualize the research of journal publications. The practical significance. The typological structure of the modern Ukrainian information space was established by determining the representativeness of functional types of journals. The conclusion. The study of quantitative and qualitative characteristics of journals and periodicals published on the territory of Ukraine during 2018-2020 proved the dominance of journal products published in the capital of the state over the general flow of journals. The most powerfully represented scientific type of journals in terms of the total number of titles and representation in all regions of Ukraine. There is an apparent lack of science fiction and literary and artistic journals. It limits the potential of the information space to intellectualize readers and form a harmonious picture of their world.