Balance, Yoga, Neoliberalism

Balance is a socially valorized quality in the United States, and yoga a social practice widely claimed to provide it. In this article, I investigate the semiotic logics of this widespread quality and theorize its relationship to the social practice of yoga and to political projects of neoliberalism and second-wave feminism in the United States. Analyzing ethnographic interviews that I conducted with white female yoga instructors in New York City in the summer of 2016, I show that balance is invoked by speakers as a guide to repurpose chronotopically anchored models of yoga to their contemporary lives. Balance provides speakers a sense that the chronotopic contrasts in these models correspond and are compatible with one another. Identifying three linked semiotic relationships upon which balance’s logics rely—contrast, correspondence, and compatibility—I argue that speakers’ interpretation of these logics is mediated by their social positioning as middle-class white women within a neoliberal political economy in the United States.