{"title":"《广告教育杂志》特刊：国际与多元文化广告案例","authors":"Juliana Fernandes, Craig L. Davis","doi":"10.1177/1098048219883438","DOIUrl":null,"url":null,"abstract":"Teaching cases are currently being solicited for an upcoming special issue of the Journal of Advertising Education (JAE) dedicated to International and Multicultural Advertising. A teaching case “encourages discussion and investigation, and is always accompanied by an instructors’ manual to guide the user in leading the case in the classroom” (Vega, 2017, p. 2). A special issue on international and multicultural advertising will satisfy a need among scholars and instructors in advertising and related fields for readily available resources that they can use in the classroom. We welcome classroom cases that meet the following criteria, developed from secondary or primary sources.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"23 1","pages":"179 - 181"},"PeriodicalIF":0.0000,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219883438","citationCount":"0","resultStr":"{\"title\":\"Journal of Advertising Education Special Issue: Cases in International and Multicultural Advertising\",\"authors\":\"Juliana Fernandes, Craig L. Davis\",\"doi\":\"10.1177/1098048219883438\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Teaching cases are currently being solicited for an upcoming special issue of the Journal of Advertising Education (JAE) dedicated to International and Multicultural Advertising. A teaching case “encourages discussion and investigation, and is always accompanied by an instructors’ manual to guide the user in leading the case in the classroom” (Vega, 2017, p. 2). A special issue on international and multicultural advertising will satisfy a need among scholars and instructors in advertising and related fields for readily available resources that they can use in the classroom. We welcome classroom cases that meet the following criteria, developed from secondary or primary sources.\",\"PeriodicalId\":37141,\"journal\":{\"name\":\"Journal of Advertising Education\",\"volume\":\"23 1\",\"pages\":\"179 - 181\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-10-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1177/1098048219883438\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Advertising Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/1098048219883438\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/1098048219883438","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
Journal of Advertising Education Special Issue: Cases in International and Multicultural Advertising
Teaching cases are currently being solicited for an upcoming special issue of the Journal of Advertising Education (JAE) dedicated to International and Multicultural Advertising. A teaching case “encourages discussion and investigation, and is always accompanied by an instructors’ manual to guide the user in leading the case in the classroom” (Vega, 2017, p. 2). A special issue on international and multicultural advertising will satisfy a need among scholars and instructors in advertising and related fields for readily available resources that they can use in the classroom. We welcome classroom cases that meet the following criteria, developed from secondary or primary sources.
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