接种与洗绿:防范误导的可持续信息

IF 1.2 Q3 COMMUNICATION

Communication Reports Pub Date : 2022-03-06 DOI:10.1080/08934215.2022.2048877

James Bingaman, Gilbert Kipkoech, J. P. Crowley

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引用次数: 4

摘要

这项研究试图调查接种信息是否会影响人们对可持续发展服装和鞋类的态度和购买意愿，一些人声称这些服装和鞋类使用了模糊和误导性的环境声明。参与者（N=156）被分配到他们收到接种信息的实验条件或他们收到非威胁诱导信息的对照条件。实验结果表明，与对照组相比，接种条件下的参与者更有可能抵制态度变化并购买可持续产品。这些发现为接种疫苗对“洗绿”信息的有效性提供了初步支持。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Inoculation & Greenwashing: Defending Against Misleading Sustainability Messaging

This study sought to investigate whether an inoculation message could influence attitudes and purchase intentions toward sustainability apparel and footwear that some have claimed use ambiguous and misleading environmental claims. Participants (N = 156) were assigned to either an experimental condition in which they received an inoculation message or a control condition where they received a non-threat-inducing message. The results of the experiment indicated that participants in the inoculation condition were more likely than those in the control condition to both resist attitude change and buy sustainable products. These findings provide initial support for the effectiveness of inoculation in “vaccinating” against greenwashing information.

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来源期刊

Communication Reports COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.