国家制度在消费者感知顾客导向和企业创新的影响中的作用

IF 5.9 1区 管理学 Q1 BUSINESS
Nele Jacobs, Bernhard Swoboda
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引用次数: 1

摘要

许多跨国公司强迫全球客户导向和企业创新。然而,很少有人知道他们如何或为什么在一个国家受益于感知到的客户导向和企业创新,而在另一个国家却没有。作者通过参考信息处理和制度理论来填补这一空白。他们通过分析国家发展和民族文化维度在53个国家通过企业创新感知顾客导向对消费者产品购买意愿的直接和间接影响中的作用,为研究做出了贡献。多层次结构方程模型的结果表明,对于顾客感知导向和企业创新的不同程度的影响,制度的解释方差不同,调节作用也不同。制度理论有力地补充了行为理论。研究结果对有兴趣了解感知客户导向和企业创新如何相互作用并在不同国家背景下吸引消费者的管理人员有直接影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness

Many multinational corporations force global customer orientation and firm innovativeness. However, little is known about how or why they benefit from perceived customer orientation and firm innovativeness in one country but not in another. The authors fill this gap by referring to information processing and institutional theories. They contribute to research by analyzing the roles of country development and dimensions of national culture in the direct and indirect effects of perceived customer orientation through firm innovativeness on consumer product purchase intention across 53 countries. The results of multilevel structural equation modeling show different explained variances of the institutions and varying moderations for the differently strong effects of perceived customer orientation and firm innovativeness. Institutional theory strongly complements behavioral theorizing. The findings have direct implications for managers interested in understanding how perceived customer orientation and firm innovativeness interact and attract consumers in different country contexts.

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来源期刊
CiteScore
14.10
自引率
6.90%
发文量
95
审稿时长
62 days
期刊介绍: The International Business Review (IBR) stands as a premier international journal within the realm of international business and proudly serves as the official publication of the European International Business Academy (EIBA). This esteemed journal publishes original and insightful papers addressing the theory and practice of international business, encompassing a broad spectrum of topics such as firms' internationalization strategies, cross-border management of operations, and comparative studies of business environments across different countries. In essence, IBR is dedicated to disseminating research that informs the international operations of firms, whether they are SMEs or large MNEs, and guides the actions of policymakers in both home and host countries. The journal warmly welcomes conceptual papers, empirical studies, and review articles, fostering contributions from various disciplines including strategy, finance, management, marketing, economics, HRM, and organizational studies. IBR embraces methodological diversity, with equal openness to papers utilizing quantitative, qualitative, or mixed-method approaches.
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