The moral work of becoming a professional

In contemporary working life, art-based initiatives are increasingly used in organizational training and development. For artists, this has created new employment opportunities as creative entrepreneurs who provide specialist services for workplaces. In this article, we study the dynamics of such encounters through the narrated accounts of training professionals. Our data come from a professional mentoring program where the working pairs of artists and consultants shared stories about their customer projects. By using conversation analysis as a method, we analyze the way stories are interactionally accomplished in peer group sessions of the program. In particular, we analyze how participants produce different versions of the narrated events, and by so doing, negotiate the questions of blame and accountability with regard to professional action. In conclusion, we discuss stories and storytelling as organizational practice through which the moral order and legitimacy of the program is sustained and the boundaries of the profession constructed.