社会媒体上的环境行动主义与网络倡导:以印尼为例

Nurhadi Susanto, M. Thamrin
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引用次数: 0

摘要

本研究有助于更全面地理解社会媒体对环境非政府组织(ENGOs)的作用。最近,ngo在社交媒体上的存在引起了公众的关注,因为出现了几起由线上发起的线下抗议活动。这项研究对印度尼西亚的两个非政府组织发布的推文进行了内容分析。结果显示,社交媒体主要用于建立印度尼西亚公众对环境问题的认识。在这种情况下,非政府组织试图教育公众关于环境问题的原因和后果。其中一个突出的问题是印度尼西亚目前正在进行的基础设施发展。虽然基础设施发展促进了长期发展,但这一过程对环境产生了不利影响。该研究还发现,公众可以成为环境问题信息的重要来源。社交媒体允许公众将虚拟世界与现实世界联系起来,从而使他们有机会在没有实际存在的情况下参与政策辩论。也就是说,虽然社交媒体是沟通立场和理想的重要渠道,但非政府组织仍然主要依靠主流媒体来接触更广泛的公众,这主要是因为数字鸿沟使某些人无法积极参与。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Environmental Activism and Cyber-advocacy on Social Media: A Case Study from Indonesia
This study contributes to a more comprehensive understanding of the functions of social media for ENGOs (Environmental Non-Government Organization). Recently, ENGOs’ presence on social media caught public attention due to the emergence of several offline protests that were initiated online. The research used content analysis on tweets posted by two ENGOs in Indonesia. The results showed that social media was used primarily to build public awareness regarding environmental issues in Indonesia. In this case, ENGOs tries to educate the public on the causes and consequences of environmental problems. One of the issues highlighted is infrastructure development which is currently underway in Indonesia. While infrastructure development fosters long term development, the process has been associated with detrimental effects on the environment. This research also found that the public can act as a vital source of informationon environmental issues. Social media allow the public to connect virtual with the real world , thereby giving them the opportunity to participate in policy debates even in the absence of physical presence. That said, while social media is an important alternative channel for communicating positions and ideals, ENGOs still principally rely on mainstream media to reach a broader public, largely due to the digital divide that prevents certain people from active participation.
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