吸引参与众包社会创新的配置方法:以openvideo为例

IF 1.9 4区管理学 Q2 COMMUNICATION

Management Communication Quarterly Pub Date : 2022-06-16 DOI:10.1177/08933189221108360

Rong Wang, Bingwei Chen

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引用次数: 0

摘要

众包社会创新是指利用众包解决社会问题。吸引捐款面临两个组织沟通挑战：公众注意力持续时间短和对项目可行性的担忧。在配置思维的指导下，我们将议程设置理论和信号理论相结合，探索媒体报道、项目持续时间、合作伙伴数量和跨部门伙伴关系这四个因素的组合如何相互补充或替代，以解释所征集的高和低人群贡献。在Openideo.com的53例病例中，我们采用模糊集定性比较分析来确定两种导致高贡献的途径和两种导致低贡献的途径。提供了组织如何设计众包项目以吸引更多捐款的启示。

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A Configurational Approach to Attracting Participation in Crowdsourcing Social Innovation: The Case of Openideo

Crowdsourcing social innovation refers to utilization of crowdsourcing to solve social issues. It faces two organizational communication challenges to attract contributions: the public’s short attention span and concerns about a project’s feasibility. Guided by configurational thinking, we combine agenda setting theory and signaling theory to explore how combinations of four factors—media coverage, project duration, number of partners, and cross-sectoral partnership—can complement or substitute for one another to explain high and low crowd contributions solicited. With 53 cases from Openideo.com, we employ a fuzzy-set qualitative comparative analysis to identify two pathways to high contributions and two pathways resulting in low contributions. Implications on how organizations may design their crowdsourcing projects to attract more contributions are provided.

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来源期刊

Management Communication Quarterly Multiple-

CiteScore

4.30

自引率

16.00%

发文量

期刊介绍： Management Communication Quarterly presents conceptually rigorous, empirically-driven, and practice-relevant research from across the organizational and management communication fields and has strong appeal across all disciplines concerned with organizational studies and the management sciences. Authors are encouraged to submit original theoretical and empirical manuscripts from a wide variety of methodological perspectives covering such areas as management, communication, organizational studies, organizational behavior and HRM, organizational theory and strategy, critical management studies, leadership, information systems, knowledge and innovation, globalization and international management, corporate communication, and cultural and intercultural studies.