Commodity Fetishism as Semblance

With the aid of Hannah Arendt’s distinction between authentic and inauthentic semblances, this article reconstructs Karl Marx’s notion of commodity fetishism as a phenomenological concept. It reveals two distinct interpretive moments in the fetish: the interpretation of goods as anonymous in exchange and the interpretation of commodity-exchange as natural. As authentic semblances, interpretations in commodity-exchange cannot be “seen through” or corrected with a shift in perspective; in contrast, as inauthentic semblances, interpretations of commodity-exchange can be corrected with such a shift. This reconsideration of commodity fetishism suggests phenomenology and interpretive analysis should contribute to an analysis of region and globe-defining social systems.