f1作为电视体育产品的技术创新与消费

IF 2 4区管理学 Q3 BUSINESS

Sport Marketing Quarterly Pub Date : 2022-09-01 DOI:10.32731/smq.313.0922.02

Christopher Schneiders, Claudio M. Rocha

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引用次数: 0

摘要

利用技术接受模型，本研究的目的是在控制对F1和特定车队和车手的认同的情况下，描述F1 (F1)技术创新对车迷将F1作为电视产品消费的满意度和承诺的影响。我们调查了通过网络论坛联系的F1车迷(N = 449)。结构方程模型的结果显示，对技术创新的积极认知导致对F1作为电视产品的满意度，进而导致对消费的承诺。高认知度的车迷致力于在电视上观看这项运动，但他们不一定接受F1的新技术。提高可预见性和竞争不平衡的技术变革不受欢迎，可能会导致电视上F1的消费减少。在引入新技术之前，F1经理需要仔细分析，因为这可能会减少F1比赛的电视观众。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Technology Innovations and Consumption of Formula 1 as a TV Sport Product

Drawing upon the technology acceptance model, the aim of this study was to describe the effects of technology innovations in Formula 1 (F1) on fans’ satisfaction and commitment to consumption of F1 as a TV product, controlling for identification with F1 and specific teams and drivers. We surveyed F1 fans (N = 449) contacted via web-based forums. Results of a structural equation modeling showed that positive perceptions of technology innovation lead to satisfaction with F1 as a TV product, which in turn leads to commitment to consumption. Highly identified fans are committed to consuming the sport on TV, but they do not necessarily accept F1 new technologies. Technology changes that increase predictability and competitive unbalance are not well received and may lead to less consumption of F1 on TV. F1 managers need to make careful analysis before introducing new technology, which might decrease the TV audience for F1 races.

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来源期刊

Sport Marketing Quarterly Multiple-

自引率

13.30%

发文量

期刊介绍： Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.