品牌信任在社交媒体营销活动与品牌资产关系中的中介作用——以波黑市场瓶装水品牌为例

Q4 Business, Management and Accounting
Amel Pintol, Nereida Hadžiahmetović
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The Mediating Role of Brand Trust in Social Media Marketing Activities and Brand Equity Relationship: Case of Bottled Water Brands in the Market of Bosnia and Herzegovina
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来源期刊
European Journal of Business Science and Technology
European Journal of Business Science and Technology Business, Management and Accounting-Business and International Management
CiteScore
0.80
自引率
0.00%
发文量
7
审稿时长
18 weeks
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