所有人都登上贝尔法斯特的“品牌马车”：从“贱民城市”到“充满活力的城市”

IF 1.6 Q3 URBAN STUDIES

TOWN PLANNING REVIEW Pub Date : 2021-03-24 DOI:10.3828/TPR.2021.10

P. Boland, S. McKay

{"title":"所有人都登上贝尔法斯特的“品牌马车”：从“贱民城市”到“充满活力的城市”","authors":"P. Boland, S. McKay","doi":"10.3828/TPR.2021.10","DOIUrl":null,"url":null,"abstract":"\nThe concept of brand personality is increasingly applied to the contemporary city. During the ‘Troubles’, Belfast - as a ‘pariah city’ - was contaminated with a sclerotic image. Recently it has been rebranded as a ‘post-conflict’ and ‘energised’ city. This paper reveals the significant image transformation in Belfast and its recent engagement with city brand personality. Despite significant progress on destination personality and brand identity, problems remain with regard to brand image and Belfast’s contested past. In addressing the important temporal dimension, this paper adds valuable new insights into our knowledge of city brand personality.","PeriodicalId":47547,"journal":{"name":"TOWN PLANNING REVIEW","volume":" ","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2021-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"All aboard Belfast’s ‘brandwagon’: from ‘pariah city’ to ‘energised city’\",\"authors\":\"P. Boland, S. McKay\",\"doi\":\"10.3828/TPR.2021.10\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nThe concept of brand personality is increasingly applied to the contemporary city. During the ‘Troubles’, Belfast - as a ‘pariah city’ - was contaminated with a sclerotic image. Recently it has been rebranded as a ‘post-conflict’ and ‘energised’ city. This paper reveals the significant image transformation in Belfast and its recent engagement with city brand personality. Despite significant progress on destination personality and brand identity, problems remain with regard to brand image and Belfast’s contested past. In addressing the important temporal dimension, this paper adds valuable new insights into our knowledge of city brand personality.\",\"PeriodicalId\":47547,\"journal\":{\"name\":\"TOWN PLANNING REVIEW\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":1.6000,\"publicationDate\":\"2021-03-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"TOWN PLANNING REVIEW\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3828/TPR.2021.10\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"URBAN STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"TOWN PLANNING REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3828/TPR.2021.10","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"URBAN STUDIES","Score":null,"Total":0}

引用次数: 0

摘要

品牌个性的概念越来越多地应用于当代城市。在“动乱”期间，贝尔法斯特作为一个“贱民城市”，被僵化的形象所污染。最近，它被重新命名为“冲突后”和“充满活力”的城市。本文揭示了贝尔法斯特的重大形象转变及其最近与城市品牌个性的互动。尽管在目的地个性和品牌认同方面取得了重大进展，但在品牌形象和贝尔法斯特充满争议的过去方面仍然存在问题。在处理这一重要的时间维度时，本文为我们对城市品牌个性的认识增添了宝贵的新见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

All aboard Belfast’s ‘brandwagon’: from ‘pariah city’ to ‘energised city’

The concept of brand personality is increasingly applied to the contemporary city. During the ‘Troubles’, Belfast - as a ‘pariah city’ - was contaminated with a sclerotic image. Recently it has been rebranded as a ‘post-conflict’ and ‘energised’ city. This paper reveals the significant image transformation in Belfast and its recent engagement with city brand personality. Despite significant progress on destination personality and brand identity, problems remain with regard to brand image and Belfast’s contested past. In addressing the important temporal dimension, this paper adds valuable new insights into our knowledge of city brand personality.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

TOWN PLANNING REVIEW URBAN STUDIES-

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： Town Planning Review has been one of the world"s leading journals of urban and regional planning since its foundation in 1910. With an extensive international readership, TPR is a well established urban and regional planning journal, providing a principal forum for communication between researchers and students, policy analysts and practitioners. To mark TPR’s centenary in 2010, it is proposed to publish a series of ‘Centenary Papers’ -- review papers that record and reflect on the state of the art in a range of topics in the general field of town and regional planning.