A long march on the mainstream: chronicle of Laibach’s artistic career

ABSTRACT Laibach is a music and cross-media group from Slovenia, which develops a multi-disciplinary art practice. While exploring the relationships between art and ideology as their major point of interest, Laibach has appropriated a symbolically charged language of communication, which encompasses an eclectic assemblage of provocative and ambivalent artistic, political, and religious references, often relying on their shock value. Since their beginning, the group has been associated and surrounded with controversy, provoking strong reactions from the political authorities of former Yugoslavia and in particular in the Socialist Republic of Slovenia. Laibach’s international success commenced when the famed British label Mute Records signed them and released their 1987 album Opus Dei. In the over 40 years of Laibach’s existence, which coincided with the political, economic, and cultural transition in the European East, the group has crossed a wide path from being the harsh, ominous voice of the Slovene alternative cultural scene in socialist Yugoslavia to independent Slovenia’s major cultural export. This paper puts into an historical perspective the spectacular changes in Laibach’s uneasy co-habitation with the institutional framework and cultural mainstream of their home country, on the one hand, and the global contemporary art scene and music industry, on the other.