Adoption of FinTech Products: A Systematic Literature Review

Financial technology (FinTech) is currently rising due to its essential impact on the economy. The availability of FinTech provides an easier way for consumers to access various financial products through digitalised platforms. Unfortunately, the rate of FinTech adoption in the market is still scant due to various risks and the market perception towards its products. This article aims to develop a systematic literature review on the FinTech product adoptions during the last decades. The article provides a review of various theoretical frameworks used by previous research. As a result, this study outlines the factors that enhance FinTech adoption from the adopters’ (consumers) and innovators’ (firms) standpoint. The article also offers a new theoretical framework to enhance market adoption by highlighting firms’ internal and external focus together with consumers’ internal and external factors. This study highlights the importance of communications between firms and consumers in order for the firms to match their focus with consumers’ factors to enhance the FinTech adoption.