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引用次数: 30
摘要
本研究旨在描述PT Karya Anak Bangsa（Gojek）设计思维的每个阶段，为社区中出现的问题创造合适且实用的解决方案。本研究采用的方法是文献综述，并对David Kelley和Tim Brown的理论进行了描述性分析和认同。每一种解释的专家意见都强化了这一点。本研究的结果是，PT Aplikasi Karya Anak Bangsa（Gojek）通过良好的设计思维过程，产生了各种解决方案，这些解决方案只是基于在线的交通应用程序。然而，目前，Gojek还根据各种社区需求创建了各种服务。它还能够从社区中出现的问题中创造商业机会。
Design Thinking David Kelley & Tim Brown: Otak Dibalik Penciptaan Aplikasi Gojek
This study aims to describe each stage of design thinking at PT Karya Anak Bangsa (Gojek) to create appropriate and practical solutions to problems that arise in the community. The methodology used for this research was a literature review with descriptive analysis and identification with David Kelley & Tim Brown's theory. The expert opinion of each explanation strengthens it. The results of this study were that with a good design thinking process PT Aplikasi Karya Anak Bangsa (Gojek) had produced a variety of solutions that were only online-based transportation applications. However, currently, Gojek also created a variety of services according to various community needs. It was also able to create business opportunities from a problem that occurred in the community.
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