大西洋三文鱼产业的差异化：简介

IF 3.8 2区经济学 Q1 AGRICULTURAL ECONOMICS & POLICY

Aquaculture Economics & Management Pub Date : 2020-11-05 DOI:10.1080/13657305.2020.1840664

A. Cojocaru, Audun Iversen, Ragnar Tveterås

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引用次数: 20

摘要

在过去的几十年里，由于生产技术、物流、分销和营销方面的创新，养殖鲑鱼的价值链经历了实质性的变化，这些创新有助于促进产量的快速增长。原则上，对生产环境的高度控制使大西洋鲑鱼能够根据不同客户群体的要求，根据许多产品属性或尺寸进行定制。然而，与肉类生产相比，养殖鲑鱼的分化仍然有限，这表明该行业仍不成熟。主要基于对挪威生产商的采访，我们概述了当今突出的差异化战略，并讨论了进一步差异化的障碍。

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Differentiation in the Atlantic salmon industry: A synopsis

Abstract The value chain for farmed salmon has experienced substantial changes over the past decades as a result of innovation in production technology, logistics, distribution and marketing that have helped facilitate the rapid production growth. The high level of control over the production environment in principle makes it possible for Atlantic salmon to be tailored on a number of product attributes or dimensions in response to requirements from different customer groups. However, when compared to meat production, differentiation in farmed salmon remains limited, pointing to a still immature industry. Based primarily on interviews with Norwegian producers, we offer an overview of the prominent differentiation strategies today and discuss barriers to further differentiation.

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来源期刊

Aquaculture Economics & Management FISHERIES-

CiteScore

7.30

自引率

17.90%

发文量

期刊介绍： Aquaculture Economics and Management is a peer-reviewed, international journal which aims to encourage the application of economic analysis to the management, modeling, and planning of aquaculture in public and private sectors. The journal publishes original, high quality papers related to all aspects of aquaculture economics and management including aquaculture production and farm management, innovation and technology adoption, processing and distribution, marketing, consumer behavior and pricing, international trade, policy analysis, and the role of aquaculture in food security, livelihoods, and environmental management. Papers are peer reviewed and evaluated for their scientific merits and contributions.