Trends of unification and originality of reality shows in the cultural space of Ukraine

The purpose of the article is to analyze the causes and consequences of the unification of reality shows in the cultural space of Ukraine. The research methodology is based on a cultural approach to the study of the latest television morphology. The article discusses the main levels at which the trend of unification of reality shows in the Ukrainian TV-Internet space takes place. The article is complemented by an art history analysis of the features of reality shows as the latest morphological formation of a tool for embodying changes in the structure of the narrative by a modern viewer. An analysis of the consequences of the reality show unification trend in the context of post-postmodern culture is presented. Sociocultural changes are revealed in the structure of the viewer’s vision of real life through the prism of a reality show. The convergence of heroes and characters of a reality show is analyzed as a result of unification and changes in the structure of recipients’ thinking. The origi-nality of modern Ukrainian reality shows is noted, most of which have a social orientation, tell about the life, characters of Ukrainians, their dreams and goals based on ethno-cultural traditions. The scientific novelty lies in revealing the levels of unification and originality of Ukrainian reality shows, the manifestations of unification and originality trends in the cultural space of Ukraine are highlighted. Conclusions. The reality show takes on the functions of a tool for ensuring the interpenetration of cultures and at the same time broadcasting domestic cultural codes to the global world. The reality show is a reflection and at the same time an element that forms post-postmodern culture, perceiving, transmitting and using its phenomena, new forms and meanings.