理解千禧一代对移动钱包的意图和实际使用:一个扩展的TAM模型视角

IF 2.1 Q3 BUSINESS
Roktim Sarmah, N. Dhiman, Honey Kanojia
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引用次数: 25

摘要

目的本研究旨在借助扩展技术接受模型探讨千禧一代使用移动钱包的决定因素。设计/方法/方法数据收集自印度北部领先私立大学学习专业课程的学生。考虑到目标和假设,采用偏最小二乘结构方程建模(PLS-SEM)技术对所提出的模型进行了检验。发现测试的模型引起了人们的注意,即强制性观察,它清楚地概述了所有重要的关系,这些关系可以在这里观察到。明确指出:感知易用性(PEOU)与感知有用性呈显著正相关,最后,信任作为一个正在研究的变量,与实际使用(AU)建立了显著的正相关关系。研究的局限性/含义对银行业的影响是确保安全和隐私(金融信息)的机密性。原创性/价值本研究为发展中国家的移动钱包文献做出了贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Understanding intentions and actual use of mobile wallets by millennial: an extended TAM model perspective
Purpose The present study aims to probe into the determinants of mobile wallet adoption by millennials with the assistance of extended technology acceptance model. Design/methodology/approach The data was collected from the students studying professional courses in leading private universities in the north region of India. Keeping in view of the objective and hypotheses, the Partial Least Square Structural Equation Modeling (PLS -SEM) technique was used to test the proposed model. Findings The tested model brings into notice the imperative observation, which clearly outlines that there are all significant relationships, which can be observed herein. To explicitly state: perceived ease of use (PEOU) has a significant positive relationship with the perceived usefulness followed by PEOU also shares a significant positive relationship with the behavioral intention, and lastly trust as a variable under study establishes a significant positive relationship with actual use (AU). Research limitations/implications Implications for the banking industry are to ensure the safety and privacy (financial information) confidential. Originality/value The present study contributes to the literature of mobile wallet in the developing nations.
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来源期刊
CiteScore
5.30
自引率
0.00%
发文量
25
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