作为游戏规则改变者的市场平台:小型企业的国际化

IF 5.9 2区 管理学 Q1 MANAGEMENT
Nitish Singh , Surender Munjal , Sumit K. Kundu
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引用次数: 0

摘要

尽管资源有限,但小型企业越来越多地参与国际市场,并成为全球经济的一部分。电子商务市场平台正在通过缓解SE的资源限制来推动SE的国际化。然而,对基于平台的SE国际化这一新生领域的研究却很少。该研究通过绑架调查,探讨了平台如何缓解SE的资源贫困,提供非地点限制资产的访问,并实现其国际化。因此,本研究阐述了平台特定优势(PSA)如何通过对有限理性和可靠性的卓越节约来实现高效市场,同时帮助SE减轻其与国际化相关的责任。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Marketplace platforms as game changers: Internationalization of smaller enterprises

Despite resource constraints, smaller enterprises (SEs) are increasingly participating in international markets and becoming part of the global economy. E-commerce marketplace platforms are propelling this internationalization of SEs by alleviating SEs' resource constraints. However, there is a paucity of research in the nascent area of platform-based internationalization of SEs. Using an abductive inquiry, the study explores how platforms mitigate SEs' resource poverty, provide access to non-location-bound assets, and enable their internationalization. Accordingly, this study enunciates how platform-specific advantages (PSAs) allow for efficient markets through superior economizing of bounded rationality and reliability while assisting SEs with mitigating their liabilities associated with internationalization.

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来源期刊
自引率
9.80%
发文量
67
审稿时长
81 days
期刊介绍: The Journal of International Management is devoted to advancing an understanding of issues in the management of global enterprises, global management theory, and practice; and providing theoretical and managerial implications useful for the further development of research. It is designed to serve an audience of academic researchers and educators, as well as business professionals, by publishing both theoretical and empirical research relating to international management and strategy issues. JIM publishes theoretical and empirical research addressing international business strategy, comparative and cross-cultural management, risk management, organizational behavior, and human resource management, among others.
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