(非)可得的奢华与性能:迈克尔·乔丹1996年V12奔驰S600 Lorinser的符号学

IF 0.4 0 LITERATURE

Acta Neophilologica Pub Date : 2022-06-30 DOI:10.31648/an.7209

Tomasz Jacheć

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引用次数: 0

摘要

2020年8月23日，一辆1996年V12梅赛德斯S600 Lorinser车型在eBay拍卖会上售出。虽然2021年这款车型的要价约在4500美元至11000美元之间，但这款车的售价高达202200美元。这辆奔驰车之所以独特而昂贵，是因为它曾经属于篮球巨星迈克尔·乔丹。事实上，这场拍卖是在全球冠状病毒疫情期间完成的，在关于乔丹职业生涯的纪录片《最后的舞蹈》上映后，这也成为解释汽车本身符号学的因素。本文的目的是分析：迈克尔·乔丹作为一个人物和一个品牌/标志所具有的符号学意义；梅赛德斯品牌和汽车的符号学意义；最终，在时间和售价的背景下，以怀旧为因素，改变了乔丹1996年V12梅赛德斯S600洛林赛的符号意义。

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(Un)Obtainable Luxury and Performance: The Semiotics of Michael Jordan’s 1996 V12 Mercedes S600 Lorinser

On August 23rd, 2020 a model of 1996 V12 Mercedes S600 Lorinser was sold at an eBay auction. While the asking price for this particular model, in 2021, is approximately between $4,500 and $11,000, this particular car was sold for a hefty sum of $202,200. What makes this Mercedes car unique and pricey is the fact that it used to belong to a basketball’s great, Michael Jordan. The fact that the auction in question was finalized in the midst of global, Coronavirus pandemic, and following the release of The Last Dance documentary on Jordan’s career, factors into the interpretation of the semiotics of the automobile itself. The aim of this paper is to analyze: the semiotics meanings attached to Michael Jordan as a persona and a brand/sign; the semiotics meanings attached to Mercedes brand and cars; and, ultimately, shifting semiotic meanings of Jordan’s 1996 V12 Mercedes S600 Lorinser in the context of time and the selling price, with nostalgia as a factor.

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来源期刊

Acta Neophilologica LITERATURE-

CiteScore

0.40

自引率

0.00%

发文量

审稿时长

16 weeks

期刊介绍： The scientific journal Acta Neophilologica is the review of Slovenian experts in English-speaking, German-speaking and French- and Italian-speaking literary historians that publishes scientific studies of international and domestic scientists in the field of Western-European, American and other literatures in English. The journal pays special attention to the problems from the history of cultural and especially literary and theatre contacts between Slovenia and Western-European literatures, as well as the problems of Slovenian emigrant literature. The articles are published in the world language (English, German, French, Italian) the literature of which the author analyzes, the abstracts are written in a foreign language and the summaries in the Slovenian language.