Global research trends in augmented reality: scientometric mapping based on Scopus database

Purpose This study aims to present a scientometric analysis of publications related to “Augmented Reality.” In today’s Information Technology-driven era, augmented reality (A.R.) has evolved as a new immersive data source for developing knowledge combining authentic and digital images. Consequently, extensive research is going on “Augmented Reality” to discover its potential in knowledge development. Methodology The paper analyses and emphasizes the bibliographic data of Scopus articles with a suitable search query. The study was done concerning the chronological growth of research publications, highly cited publications, productive countries, prominent journals, prolific authors and institutions, author and country co-authorship network analysis and keywords analysis. The analysis was conducted by using open-source tools such as VOSViewer, Biblioshiny and Gephi. Findings The study reveals that a maximum number of publications on research in “Augmented Reality” are in the form of conference proceedings and articles. A.R., Virtual reality and A.R. application are the keywords with maximum number of occurrences. A significant number of publications are done in the USA, followed by Germany in the year 2020. Originality/value This study provides a precise idea of work done in different countries, a network of co-authorship between authors and countries, publication and citation impact of authors, journals, institutions and countries, year-wise progression and trending “augmented reality” topics research. This investigation will be advantageous for researchers and stakeholders to obtain rigorous bibliographic knowledge on literature related to the topic and work accordingly for R&D activities.