越南公关行业的创业之旅:动机、角色和挑战

IF 2.5 Q3 MANAGEMENT
Tuong-Minh Ly-Le
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引用次数: 1

摘要

目的随着中小型企业(SME)的重要性日益增长,特别是在亚太地区,对这些主题的研究需求持续增长。本研究通过探索创始人在公司成长阶段面临的挑战、决策和动机,考察了越南企业家面临的成长挑战。该研究旨在扩展关于越南新兴亚洲市场创业的知识体系,并为越南的企业家和商人提供切实可行的建议。设计/方法/方法该研究采用了归纳、扎根的理论方法,通过对越南公共关系机构创始人的一系列深入采访,研究发现,越南公共关系行业的创始人是挑战驱动型的,坚定地致力于他们创办的咨询业务。这些创始人更喜欢学习和赚钱的机会,而不是公司的成长或控制;因此,他们没有表现出中小企业创始人通常面临的增长困境。实际意义这项研究为越南的新兴企业家,特别是公共关系部门的企业家提供了指导。由于该行业的创始人通常缺乏商业管理背景或经验,了解创业企业的未来将有助于他们更好地做好准备,避免在创业初期失败。独创性/价值研究结果挑战了人们普遍认为的所有企业家都追求增长,并且通常会经历增长与授权危机的假设。这项研究还扩大了对越南创业的有限了解,这一领域尚未得到很好的研究,也有助于越南公共关系机构。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The entrepreneurial journey in Vietnam's public relations industry: the motivation, the role and the challenges
PurposeWith the growing importance of small and medium entreprises (SMEs), especially in Asia Pacific, the demand for research on these topics continues to grow. This study examines the growth challenges faced by Vietnamese entrepreneurs by exploring the founders' challenges, decisions and motivations during their company's growth stage. The study aims to expand the body of knowledge about entrepreneurship in an emerging Asian market, Vietnam, as well as to give practical advice to entrepreneurs and businesspeople in Vietnam.Design/methodology/approachThe study adopted an inductive, grounded theory approach, using a series of in-depth interviews with public relations agencies' founders in Vietnam.FindingsThe study found that founders in Vietnam's public relations industry are challenge-driven, firmly attached to their founded consulting businesses. These founders appreciate learning and earning opportunities more than company growth or control; thus, they did not demonstrate the growth dilemma usually seen in SME founders.Practical implicationsThis study provides guidance to nascent entrepreneurs in Vietnam, especially those in the public relations sector. As founders in this industry usually lack a business management background or experience, understanding what lies ahead in the start-up venture will help them better prepare themselves and avoid failure early in their business.Originality/valueThe study findings challenge the widely-held assumption that all entrepreneurs pursue growth and typically experience the growth versus delegation crisis. The study also contributes by expanding the limited body of knowledge about Vietnamese entrepreneurship, an area that has not been well studied and the Vietnamese public relations agencies.
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来源期刊
CiteScore
7.00
自引率
9.70%
发文量
28
期刊介绍: ■Competence-based management development ■Developing leadership skills ■Developing women for management ■Global management ■The new technology of management development The Journal of Management Development draws together the thinking and research relating to the role played by managers in their immediate environment, and the ways in which they can widen their responsibilities to take on larger roles. Many companies now appreciate that investment in management development helps to reduce costs, increase sales and improve productivity - so it"s well worth investigating.
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