国内外市场竞争进入时机

IF 2.2 4区管理学 Q3 BUSINESS

Multinational Business Review Pub Date : 2019-04-12 DOI:10.1108/MBR-10-2017-0070

K. S. Powell

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引用次数: 5

摘要

PurposeResearch已经确定了国内竞争地位与进入外国市场的速度之间的倒U型关系，国内竞争地位通常以母国市场份额或相对盈利能力来衡量。然而，在一些行业中，企业可能会特别关注当地本土市场（即亚国家市场）企业之间的竞争，并对其做出反应。因此，本研究旨在探讨国内市场竞争强度对企业整体竞争地位与进入国外市场速度之间关系的影响。设计/方法/方法1992年至2008年，来自114家美国大型公司律师事务所的数据被用于Cox比例风险回归模型，以估计当地国内市场竞争强度对国家层面相对盈利能力与进入中国速度（即风险率）之间关系的调节作用。发现来自竞争激烈的本土市场的不太占主导地位的公司进入中国的速度比来自竞争不太激烈的本土的不太占据主导地位的企业更快。此外，来自竞争激烈的本地住宅市场的先行者往往比来自竞争较弱的本地住宅的先行者具有更有利的竞争力，这反映在盈利能力上。独创性/价值本研究探讨了一家公司在国内的竞争地位与进入国外市场的时机之间关系的一个重要偶然性。此外，研究结果表明，来自竞争较低的本地住宅市场的先行者在进入新市场时，可能会面临来自同一住宅市场内竞争更激烈地区的地位更好的先行者的直接竞争。

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Competition at home and foreign market entry timing

PurposeResearch has identified inverted U-shaped relationships between domestic competitive position, often cast in terms of home-country market share or relative profitability, and speed of entry into a foreign market. However, in some industries, firms may be especially attentive and responsive to competition between firms in their local-home market (i.e. sub-national). Hence, this study aims to explore the effect of local-home market competitive intensity on the relationship between a firm’s overall competitive position and speed of entry into a foreign market.Design/methodology/approachData from 114 large US corporate law firms from 1992 through 2008 were used for Cox proportional-hazards regression models to estimate the moderating effect of local-home market competitive intensity on the relationship between relative profitability at the national level and speed of entry (i.e. hazard rate) into China.FindingsLess-dominant firms from highly competitive local-home markets entered China more quickly than less-dominant firms from less-competitive local-home markets. In addition, first-movers from highly competitive local-home markets tended to have more advantageous competitive profiles, as reflected in profitability, than first-movers from less-competitive local-home markets.Originality/valueThis research explores an important contingency in the relationship between a firm’s competitive position at home and timing of entry into a foreign market. Additionally, the results suggest that first-movers from less-competitive local-home markets may face immediate competition from better-positioned first-movers from more competitive locations within the same home market when they enter new markets.

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来源期刊

Multinational Business Review BUSINESS-

CiteScore

5.40

自引率

14.80%

发文量

期刊介绍： Multinational Business Review publishes high quality and innovative peer-review research on the strategy, organization and performance of multinational enterprise (MNE), international business history, geography of international business, and the impact of international business on economic growth and development. The journal encourages papers that are cross-disciplinary in nature, and that address new and important issues in international business. Multinational Business Review also promotes research on under-represented regions such as Africa, Central and Eastern Europe, Latin America, and South East Asia and their MNEs, as well as under-studied topics such as the role of trade, investment and other public policies. Specific topics of interest include innovation and entrepreneurship in an international context; corporate governance and ownership; social, environmental and political risk; the role of multilateral institutions; and the nature of emerging market multinationals. The title seeks strong conceptual studies, contributing to the advancement of theories and frameworks, and sound empirical work, whether qualitative or quantitative, suggesting managerial, economic or government policy recommendations. The journal encourages replication studies that contribute to our understanding of the reliability and validity of current knowledge. Finally, Multinational Business Review welcomes proposals for perspectives pieces that offer critical and challenging viewpoints; surveys of the literature particularly those that use new and innovative bibliometric methods; and special issues on topics of relevance to Multinational Business Review.