A Shakespearean Prophecy Fulfilled? Slav Solidarity and the Colonial Gaze in Czech Tourism on the Eastern Adriatic (1890s–1930s)

Abstract This article discusses discourses of Czech tourism on the Eastern Adriatic coast between the turn of the twentieth century and the 1930s using the Czech resorts in Baška on Krk Island and Kupari near Dubrovnik as case studies. The author argues that the ideological foundation of this type of tourism was a narrative of proximity between the Czechs and their fellow Slav Croatians. At the same time, the practice of Czech tourism was characterized by a pattern of cultural paternalism and economic exploitation toward the local population. It thus became a pseudo-colonial enterprise that distorted the Czech national myth of democracy, rationalism, and cosmopolitanism. Nevertheless, tourism still contributed to cultural mediation between Czechs and South Slavs. This article illustrates that point by highlighting the commemoration of the Yugoslav playwright Ivo Vojnović by Czech tourists in the 1930s.