Proximate interiors: When exhibition design activates museum architecture

Abstract In recent decades, the ocularcentrism of museums has been challenged by the design of immersive, multisensory exhibition environments. In many museums, these environments are placed within ‘white cubes’ and ‘black boxes’ that provide a (supposedly) neutral space for exhibition making, and in the case of historic museum buildings, materially rich but non-neutral interiors are sometimes covered by visual backdrops and projections. This article will explore how exhibition design can, instead, work actively with the architectural museum interiors. Based on analysis of two exhibitions at Copenhagen museums, it will explore the potential of exhibition design that taps into the material particularities of museum interiors, thereby strengthening the museum visitors’ sense of being present within the museum space. The article will draw on the concept of atmosphere (Gernot Böhme), while also making critical inquiry into the concept’s ability to capture the material proximity effects of exhibition design that activates architectural museum interiors.