Axiological Aspect of Sovereign States Armorial: Russia vs. Great Britain

The semiosphere reflects universal and culturally determined characteristics. Heraldry is one of the most complex sign systems. Alive and flexible semiotics is urgent for studies. The aim of this paper is to mark the axiological character of Russian and British sovereign state armorials with an accent on animals. Based on both Russian and British research, this paper focuses on syntactics and pragmatics of arms analyzed in a synchronic and diachronic manner. A cross-cultural comparative approach to Russian and British armorial bearings can be viewed as a novel contribution. The paper embraces structural and semantic aspects, the temporal and pragmatics sphere and Jargon du blazon. English heraldry is relevant to the European tradition, and the Russian one has political value. For both countries, it is associated with foreign influence. The system of European coats of arms is coherent with the institution of property and war, and the Russian one with inheritance. For Britain, heraldry was one of the culture-forming components, and for Russia, it was just one of the elements of culture.