The impact of energy efficiency policy on Ukraine’s green brand: a bibliometrics analysis

This paper summarizes the arguments and counterarguments within the scientific discussion on the impact of energy-efficient development on promoting the national green brand. The primary purpose of the research is to provide an overview of the scientific background devoted to the relationship between the energy efficiency policy and the country’s green brand to identify the potential research gaps and highlight the prospects for particular research directions. The systematization of scientific publications presented in the Scopus database showed a rapid tendency for publication activity on the investigated theme from 2000 to 2020. However, there has remained a deficiency in investigating the role of energy efficiency policy in formulating the country’s green brand. Therefore, it is appropriate to screen out the relevant publications to detect the future research directions in boosting energy efficiency for strengthening Ukraine’s green brand. To obtain the objectives of this study, the paper is presented in the following logical sequence: determining the keywords to find the relevant publications; searching the publications; conducting the evaluation analysis by