汉堡王印度IPO：投资困境

IF 0.1 Q4 MANAGEMENT

Asian Journal of Management Cases Pub Date : 2023-02-01 DOI:10.1177/09728201221144109

A. Sinha, D. Satish

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引用次数: 0

摘要

全球领先的快餐店(QSR)连锁汉堡王美国的主要特许经营商汉堡王印度(BKI)于2019年11月5日提交了其红鲱鱼招股说明书(RHP)，印度证券交易委员会(SEBI)表示有兴趣上市。BKI是一家跨国QSR的主要特许经营商，它在印度上市表明了大型全球QSR对印度市场的信心。尽管全球COVID-19大流行造成了波动，但BKI仍于2020年12月2日启动了首次公开募股。本案例研究抓住了不断增长的印度QSR市场及其多样化参与者所面临的复杂性和挑战，并为行业分析提供了信息。该案例还提供了战略和财务信息以及首次公开募股(IPO)信息，以评估BKI的业绩，并讨论定价是否合适，因为BKI是一家亏损公司，大流行的不确定性仍在继续。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Burger King India IPO: Investment Dilemma

Burger King India (BKI), a master franchisee of the leading global quick service restaurant (QSR) chain Burger King US, filed its red herring prospectus (RHP) on 5 November 2019, with the Securities Exchange Board of India (SEBI) expressing its interest in going public. BKI was a major franchise of a multinational QSR, and its going public in India showed the confidence that large global QSRs had in the Indian markets. Despite the volatility caused by the global COVID-19 pandemic, BKI launched its IPO on 2 December 2020. The case study captures the complexity and challenges faced by the growing Indian QSR market and its diverse players and provides information for industry analysis. The case also provides strategic and financial information along with initial public offer (IPO) information to assess BKI’s performance and debate whether the price set is appropriate given that BKI was a loss-making firm and the uncertainty surrounding the pandemic continued.

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来源期刊

Asian Journal of Management Cases MANAGEMENT-

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics. Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies). The journal is published in March and September every year with thematically focused issues occasionally.