评论价和评论平台对读者对在线酒店评论的看法和反应的相互作用

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2020-11-13 DOI:10.1080/15256480.2020.1842839

D. Leung

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引用次数: 1

摘要

摘要本研究旨在探讨评论价和评论平台对读者对在线酒店评论的看法和反应的相互作用。通过2(效价:积极vs消极)x 2(平台:交易导向vs信息导向)受试者间实验，本研究发现，尽管读者认为积极和消极评论同样有用，但负面评论更有可能被读者接受。那些在TripAdvisor.com上看到正面评论的人比在Booking.com上看到评论的人更有可能预订受到好评的酒店。在Booking.com(相对于TripAdvisor.com)上看到负面评论的读者不太可能预订受到负面评论的酒店。

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The Interplay of Review Valence and Review Platform on Readers’ Perceptions and Reactions Toward Online Hotel Reviews

ABSTRACT This study aims to examine the interplay of review valence and review platform on readers’ perceptions and reactions toward online hotel reviews. Drawing on a 2 (valence: positive vs. negative) x 2 (platform: transaction-oriented vs. information-oriented) between-subject experiment, this study finds negative reviews are more likely to be adopted by readers though they perceive positive and negative reviews as equally useful. Those reading positive reviews on TripAdvisor.com are more likely to book the reviewed hotel than readers of reviews on Booking.com. Readers who read negative reviews on Booking.com (versus TripAdvisor.com) are less likely to book the reviewed hotel.

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.