{"title":"玉米带作为美国企业命名习俗","authors":"Michael D. Sublett","doi":"10.5195/names.2021.2254","DOIUrl":null,"url":null,"abstract":"Enterprises, be they for-profit businesses or not-for-profit organizations, require names to differentiate themselves from other entities. Over a span of more than a hundred years entrepreneurs, corporate boards, and organizational founders have chosen to use Corn Belt or some spelling variant to identify their enterprises, perhaps believing that naming after this admired agricultural region will bless their enterprise with its longevity, productivity, and favorable image. This essay looks at the beginnings of Corn Belt as a vernacular term for an agricultural region, picks up the earliest uses of Corn Belt as an inspiration for enterprise names, tracks Corn Belt enterprises through time at one of the core locations of the naming practice, and presents the enterprises that in 2020 greeted the public with Corn Belt in their names.","PeriodicalId":44254,"journal":{"name":"Names-A Journal of Onomastics","volume":" ","pages":""},"PeriodicalIF":0.9000,"publicationDate":"2021-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Corn Belt as an Enterprise-Naming Custom in the United States\",\"authors\":\"Michael D. Sublett\",\"doi\":\"10.5195/names.2021.2254\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Enterprises, be they for-profit businesses or not-for-profit organizations, require names to differentiate themselves from other entities. Over a span of more than a hundred years entrepreneurs, corporate boards, and organizational founders have chosen to use Corn Belt or some spelling variant to identify their enterprises, perhaps believing that naming after this admired agricultural region will bless their enterprise with its longevity, productivity, and favorable image. This essay looks at the beginnings of Corn Belt as a vernacular term for an agricultural region, picks up the earliest uses of Corn Belt as an inspiration for enterprise names, tracks Corn Belt enterprises through time at one of the core locations of the naming practice, and presents the enterprises that in 2020 greeted the public with Corn Belt in their names.\",\"PeriodicalId\":44254,\"journal\":{\"name\":\"Names-A Journal of Onomastics\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.9000,\"publicationDate\":\"2021-11-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Names-A Journal of Onomastics\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.5195/names.2021.2254\",\"RegionNum\":3,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"LANGUAGE & LINGUISTICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Names-A Journal of Onomastics","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.5195/names.2021.2254","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
Corn Belt as an Enterprise-Naming Custom in the United States
Enterprises, be they for-profit businesses or not-for-profit organizations, require names to differentiate themselves from other entities. Over a span of more than a hundred years entrepreneurs, corporate boards, and organizational founders have chosen to use Corn Belt or some spelling variant to identify their enterprises, perhaps believing that naming after this admired agricultural region will bless their enterprise with its longevity, productivity, and favorable image. This essay looks at the beginnings of Corn Belt as a vernacular term for an agricultural region, picks up the earliest uses of Corn Belt as an inspiration for enterprise names, tracks Corn Belt enterprises through time at one of the core locations of the naming practice, and presents the enterprises that in 2020 greeted the public with Corn Belt in their names.
期刊介绍:
Names, the journal of the American Name Society, is one of the world"s leading journals in the study of onomastics. Since the first issue in 1952, this quarterly journal has published hundreds of articles, reviews, and notes, seeking to find out what really is in a name, and to investigate cultural insights, settlement history, and linguistic characteristics revealed in names. Individuals subscribing to Names automatically become members of the American Name Society and receive the journal as part of their membership.