被抛弃:CMO离职的信号作用及其对企业价值的影响

IF 1.2 Q4 BUSINESS

Journal of East-West Business Pub Date : 2022-08-02 DOI:10.1080/10669868.2022.2106337

Saad A. Alhoqail, R. Zacca, Kristopher Floyd

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引用次数: 0

摘要

摘要本研究的目的是调查首席营销官被解雇对公司财务业绩的影响。回归分析用于检验基于99名CMO离开公司的数据集的理论模型。根据市场信号和偶然性理论，该研究发现了非自愿CMO离职对公司净市值的积极影响的证据，并发现公司的盈利能力调节了这种影响，因此，CMO解雇对利润较低的公司的影响更大。

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Thrown under the Bus: The Signaling Role of CMO Dismissal and its Effect on Firm Value

Abstract The aim of this study is to investigate the impact of CMO dismissal on the firm’s financial performance. Regression analysis was used to test the theoretical model based on a data set of 99 CMOs leaving their firms. Drawing upon market signal and contingency theories, the study finds evidence for the positive effect of involuntary CMO departure on the firm’s net market value and finds a firm’s profitability moderates this effect such that the impact of CMO dismissal is larger for less profitable firms.

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来源期刊

Journal of East-West Business BUSINESS-

CiteScore

2.10

自引率

26.70%

发文量

期刊介绍： Journal of East-West Business is a quarterly journal that deals with contemporary and emerging aspects of business studies, strategies, development, and practice as they relate to the Russian Federation, the new republics of the Commonwealth of Independent States, and Eastern/Central Europe-and business relationships with other countries of the world. The Journal of East-West Business is international in scope and treats business issues from comparative, cross-cultural, and cross-national perspectives. The journal features an Editorial Advisory Board that represents the Russian Federation, Eastern/Central European, and Baltic states in this new business arena.