Virtual vs. Real Self: Gendered Presentation and Everyday Performance of Virtual Selfhood – A Case Study of Pakistan

The presentation and performance of women's selfhood and identity in Pakistan, in both the real and the virtual world, is dictated and shaped by the male-dominated cultural mores of Pakistan. Therefore, drawing upon Goffman's notion of self-presentation and everyday performance of selfhood, this paper explores digitally active Pakistani women's selfhood and identity presentation through qualitative interviews with ten Pakistani women from diverse backgrounds. Participants’ narratives revealed identity conflicts between their offline and online identities due to the control exhibited by the prevalent cultural norms and values. Similarly, offline cultural mores of the veil seeping into the online world operate as a patriarchal means of controlling women online akin to the male-protected family and home as a sacred sanctuary providing security to the family women. Pakistani women's experience of the online world is also defined in terms of “digital veil” and “digital sanctuary”. Findings reveal that Pakistani women social media users’ offline self-presentation clashes with their performance of selfhood in their virtual lives. This divergence and resulting identity crisis of selfhood is shaped by cultural regulation which adversely affects Pakistani women's lives. Extended research on social and cyber culture in offline and online identity formation with respect to psychosocial implications is recommended.