牺牲因素有意采用航空公司危机沟通手机应用程序

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2020-09-17 DOI:10.1080/15256480.2020.1805087

S. Talawanich, N. Au

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引用次数: 0

摘要

本研究考察了感知价值的决定因素和采用移动应用程序进行航空公司危机沟通的意图的影响。基于价值的采用模型以及前景和心理会计理论支撑了所提出的研究模型。从结构方程模型中获得的结果表明，航空公司乘客对这些应用程序的好处给予了很大的重视，即基于位置的信息的有用性和定制需求信息的有用性，并强调了前者。相反，牺牲元素被认为可以忽略不计。从理论上验证了危机期间影响航空公司移动应用意愿的因素。还讨论了对航空公司移动应用程序功能的建议。

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Sacrifice Elements in Intention to Adopt Airline Crisis Communication with Mobile Apps

ABSTRACT This research examines the impact of the determinants of perceived value and intention to adopt mobile applications for airline crisis communication. Value-based adoption model and prospect and mental accounting theories underpin the proposed research model. The findings obtained from structural equation modeling show that airline passengers assign a large weight to the benefits of such apps, namely, usefulness of location-based messages and usefulness of customized-need messages, with an emphasis on the former. Conversely, sacrifice elements are considered negligible. The factors affecting the intention to adopt airline mobile applications during crises are validated theoretically. Suggestions for desired airline mobile application features are also discussed.

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.