Formation of the Balance Mechanism of the (Industry-Specific) Labor Market in the Field of Culture

The scientific topicality is that government institutions, public organizations of graduates and educational institutions, trade unions, employers’ associations, marketing agencies for market research, employment intermediary companies, local self-government bodies, freelancers and even separate events, festivals, forums strive to balance demand and supply, form the infrastructure of this specific market. The purpose is to analyze the opportunities and approaches of determining the market demand for specialists in the field of culture and art as a result of determining the structure of the industry. The methodology. During the research, the analytical method, methods of description, comparison and generalization were applied. The results. In order to solve the problem of assessing the demand for specialists in the labor market, firstly, it is proposed to outline the boundaries of the industry and define the types of activities. The division of the field of culture and art by types of activity into the field of classical (traditional) art, the field of cultural industries, and the field of cultural leisure and entertainment, is substantiated. The task of a culture management specialist to ensure their sustainable functioning is presented. The scientific novelty. A comparison was made between the accepted approaches to the classification of the sectors of cultural and creative industries in the context of their importance for the economy of countries and the structure of cultural industries in the context of employment and the demand for specialists in the labor market. The practical significance. In the future, there are prospects for outlining the sectors of the cultural manager’s professional activity in the cross-section of the field of cultural industries with an indication of their inherent tasks and types of activity. The conclusions. Types of activities in the structure of creative and cultural industries differ from scientific and technical spheres by their inherent artistic direction, as well as by activities related to their implementation, fixation and design. Culture management is an intermediary between the artist and society. It focuses, on the one hand, on the provision of conditions and maintenance of art, on the other hand, on the receiving, promoting, using and preservating of achievements of art in society.