邮轮旅游作为一种发展选择的分析方法:以阿曼苏丹国为例

Q3 Social Sciences

Tourism in Marine Environments Pub Date : 2020-06-22 DOI:10.3727/154427320x15828792518754

H. Aziz, O. El-Said, M. Bontenbal

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引用次数: 2

摘要

本研究的目的是测量邮轮游客的满意度水平，以及满意度、推荐、返回意愿和支出之间的关系。此外，还衡量了国籍、访问时间和年龄等因素对支出水平的影响。采用实证方法收集数据，共从停靠苏丹卡布斯港的阿曼首都马斯喀特游轮游客中收集了152份问卷。回归分析结果支持对目的地属性的满意度、总体满意度、推荐、，回报意愿和支出。研究发现，平均支出因就诊年龄和时间长短而异。就如何加强邮轮旅游业在加强经济方面的作用向决策者提出了建议。

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An Analytical Approach to Cruise Tourism As an Option For Development: a Case Study of the Sultanate of Oman

The objective of this study was to measure the level of cruise tourists' satisfaction as well as the relationship between satisfaction, recommendation, return intention, and expenditure. Also, the impact of factors such as nationality, length of the visit, and age on the level of expenditure was measured. An empirical approach for data collection was followed and a total of 152 questionnaires were collected from cruise tourists visiting the capital city of Oman, Muscat, as cruise liners anchor at Sultan Qaboos Port. Results of the regression analysis supported the existence of a causal relationship between satisfaction with destination attributes, overall satisfaction, recommendation, return intention, and expenditure. It was found that the average expenditure varies according to age and length of the visit. Recommendations for policy makers were suggested on how to increase the role of cruise tourism in strengthening the economy.

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来源期刊

Tourism in Marine Environments Social Sciences-Geography, Planning and Development

CiteScore

2.00

自引率

0.00%

发文量

期刊介绍： Tourism in Marine Environments is an interdisciplinary journal dealing with a variety of management issues in marine settings. It is a scientific journal that draws upon the expertise of academics and practitioners from various disciplines related to the marine environment, including tourism, marine science, geography, social sciences, psychology, environmental studies, economics, marketing, and many more.