{"title":"新兴经济体中社会企业的创业导向与创新绩效","authors":"S. Oduro","doi":"10.1108/jrme-02-2021-0023","DOIUrl":null,"url":null,"abstract":"\nPurpose\nDrawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana.\n\n\nDesign/methodology/approach\nA quantitative research approach was used to collect and analyse 206 usable survey questionnaires through structural equation modelling-partial least square.\n\n\nFindings\nResults demonstrate that all the dimensions of EO – innovativeness, proactiveness, autonomy, risk-taking and competitive aggressiveness significantly influence the INPF of social enterprises. However, a paired t-test analysis shows that risk-taking has the largest effect size, followed by innovativeness, proactiveness, autonomy and competitive aggressiveness, in that order. The results highlight that social enterprises must exploit EO as a strategic asset in their corporate strategies and initiatives to realize competitive advantage and enhance INPF.\n\n\nOriginality/value\nThis study makes an incremental contribution to the extant literature by examining the impact of EO on INPF of social enterprises; it thus extends the EO framework from the conservative entrepreneurship context to the social entrepreneurship context, thereby advancing our understanding of the development and application of the EO framework in the social entrepreneurship context in emerging economies. The study concludes with the theoretical and managerial implications of the findings.\n","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Entrepreneurial orientation and innovation performance of social enterprises in an emerging economy\",\"authors\":\"S. Oduro\",\"doi\":\"10.1108/jrme-02-2021-0023\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nPurpose\\nDrawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana.\\n\\n\\nDesign/methodology/approach\\nA quantitative research approach was used to collect and analyse 206 usable survey questionnaires through structural equation modelling-partial least square.\\n\\n\\nFindings\\nResults demonstrate that all the dimensions of EO – innovativeness, proactiveness, autonomy, risk-taking and competitive aggressiveness significantly influence the INPF of social enterprises. However, a paired t-test analysis shows that risk-taking has the largest effect size, followed by innovativeness, proactiveness, autonomy and competitive aggressiveness, in that order. The results highlight that social enterprises must exploit EO as a strategic asset in their corporate strategies and initiatives to realize competitive advantage and enhance INPF.\\n\\n\\nOriginality/value\\nThis study makes an incremental contribution to the extant literature by examining the impact of EO on INPF of social enterprises; it thus extends the EO framework from the conservative entrepreneurship context to the social entrepreneurship context, thereby advancing our understanding of the development and application of the EO framework in the social entrepreneurship context in emerging economies. The study concludes with the theoretical and managerial implications of the findings.\\n\",\"PeriodicalId\":45322,\"journal\":{\"name\":\"Journal of Research in Marketing and Entrepreneurship\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2022-06-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Research in Marketing and Entrepreneurship\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/jrme-02-2021-0023\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Research in Marketing and Entrepreneurship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jrme-02-2021-0023","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Entrepreneurial orientation and innovation performance of social enterprises in an emerging economy
Purpose
Drawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana.
Design/methodology/approach
A quantitative research approach was used to collect and analyse 206 usable survey questionnaires through structural equation modelling-partial least square.
Findings
Results demonstrate that all the dimensions of EO – innovativeness, proactiveness, autonomy, risk-taking and competitive aggressiveness significantly influence the INPF of social enterprises. However, a paired t-test analysis shows that risk-taking has the largest effect size, followed by innovativeness, proactiveness, autonomy and competitive aggressiveness, in that order. The results highlight that social enterprises must exploit EO as a strategic asset in their corporate strategies and initiatives to realize competitive advantage and enhance INPF.
Originality/value
This study makes an incremental contribution to the extant literature by examining the impact of EO on INPF of social enterprises; it thus extends the EO framework from the conservative entrepreneurship context to the social entrepreneurship context, thereby advancing our understanding of the development and application of the EO framework in the social entrepreneurship context in emerging economies. The study concludes with the theoretical and managerial implications of the findings.
期刊介绍:
The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies