可持续环境属性在奢侈品认知中的作用：来自新兴市场的证据

Journal of Transnational Management Pub Date : 2018-11-23 DOI:10.1080/15475778.2018.1530925

Hatice Dogan-Sudas, A. Kara, S. Çabuk

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引用次数: 7

摘要

奢侈品概念的社会责任方面最近开始受到研究人员和从业者的更多关注。然而，文献中的奢侈品感知测量往往没有纳入奢侈品消费的可持续环境友好维度。因此，在本研究中，我们试图调查可持续环境效益在消费者对奢侈品价值感知中的作用。研究数据来自 = 218名女性消费者在土耳其高档购物中心的高端奢侈服装零售商购物。研究结果显示了土耳其女性消费者奢侈品认知的四个维度（排他性、规范性信念、自我导向的快乐和社会/声望）。介绍了研究结果的实际意义和研究意义。

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The role of sustainable environment attributes in luxury product perceptions: Evidence from an emerging market

Abstract The social responsibility aspect of the luxury product concept has recently started to receive more attention from researchers and practitioners. However, the luxury product perceptions measurement in the literature often does not incorporate the sustainable environment friendly dimensions of the luxury goods consumption. Therefore in this study, we attempt to investigate the role of sustainable environment benefits in consumers’ value perceptions of the luxury products. Data for the study was collected from n = 218 female consumers who were shopping in high-end luxury apparel retailers located in exclusive shopping centers in Turkey. Study results show four dimensions (exclusiveness, normative beliefs, self-directed pleasure, and social/prestige) of luxury goods perceptions of female Turkish consumers. Practical and research implications of the study findings are presented.

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来源期刊

Journal of Transnational Management Social Sciences-Development

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： As the economic marketplace expands across continents and cultures, it is essential to establish a world-wide network of ideas and information that serves your transnational business interests. The Journal of Transnational Management (retitled from the Journal of Transnational Management Development to better reflect its focus) is an international forum that examines management research, teaching and training techniques, consulting, and development issues from a multicultural perspective, presenting practical business strategies that produce results on a global scale. The Journal of Transnational Management is a comprehensive resource for management in foreign environments, presenting an exchange of conceptual and empirical research on an international level. Articles written by business practitioners, management development experts, and academicians address issues related to firms, public enterprises, educational institutions, and nonprofit organizations throughout the world.