出售比利时学校：纽约比利时美术馆（1852-5）

IF 0.1 3区艺术学 0 ART

Getty Research Journal Pub Date : 2023-02-01 DOI:10.1086/724137

Jan Baetens

{"title":"出售比利时学校：纽约比利时美术馆（1852-5）","authors":"Jan Baetens","doi":"10.1086/724137","DOIUrl":null,"url":null,"abstract":"This article analyzes the business operations of the Belgian Gallery, a commercial art gallery established in New York City in 1852 by painter Ferdinand De Braekeleer the Younger. Aided by the Belgian government, De Braekeleer set up a luxurious exhibition space, built a client base of some of the the first American collectors with a taste for contemporary European art, devised new strategies for publicity and distribution, and succeeded in marketing Belgian art as a veritable national brand. This case study offers a rare glimpse into the operations of an early commercial art gallery in the United States. It also shows that the conditions that would lead to the golden age of collecting in the U.S. after the Civil War were already developing and creating important business opportunities in the early 1850s.","PeriodicalId":41510,"journal":{"name":"Getty Research Journal","volume":"17 1","pages":"25 - 54"},"PeriodicalIF":0.1000,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Selling the Belgian School: The Belgian Gallery in New York City (1852–55)\",\"authors\":\"Jan Baetens\",\"doi\":\"10.1086/724137\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article analyzes the business operations of the Belgian Gallery, a commercial art gallery established in New York City in 1852 by painter Ferdinand De Braekeleer the Younger. Aided by the Belgian government, De Braekeleer set up a luxurious exhibition space, built a client base of some of the the first American collectors with a taste for contemporary European art, devised new strategies for publicity and distribution, and succeeded in marketing Belgian art as a veritable national brand. This case study offers a rare glimpse into the operations of an early commercial art gallery in the United States. It also shows that the conditions that would lead to the golden age of collecting in the U.S. after the Civil War were already developing and creating important business opportunities in the early 1850s.\",\"PeriodicalId\":41510,\"journal\":{\"name\":\"Getty Research Journal\",\"volume\":\"17 1\",\"pages\":\"25 - 54\"},\"PeriodicalIF\":0.1000,\"publicationDate\":\"2023-02-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Getty Research Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1086/724137\",\"RegionNum\":3,\"RegionCategory\":\"艺术学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"ART\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Getty Research Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1086/724137","RegionNum":3,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"ART","Score":null,"Total":0}

引用次数: 0

摘要

这篇文章分析了比利时画廊的商业运作，比利时画廊是由画家Ferdinand De Braekeleer the Younger于1852年在纽约市成立的一家商业画廊。在比利时政府的帮助下，De Braekeleer建立了一个豪华的展览空间，建立了一批首批对当代欧洲艺术有兴趣的美国收藏家的客户群，制定了新的宣传和分销策略，并成功地将比利时艺术推广为一个名副其实的国家品牌。这个案例研究提供了一个罕见的一瞥，一个早期的商业艺术画廊在美国的运作。它还表明，在19世纪50年代初，导致美国内战后收藏黄金时代的条件已经在发展，并创造了重要的商业机会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Selling the Belgian School: The Belgian Gallery in New York City (1852–55)

This article analyzes the business operations of the Belgian Gallery, a commercial art gallery established in New York City in 1852 by painter Ferdinand De Braekeleer the Younger. Aided by the Belgian government, De Braekeleer set up a luxurious exhibition space, built a client base of some of the the first American collectors with a taste for contemporary European art, devised new strategies for publicity and distribution, and succeeded in marketing Belgian art as a veritable national brand. This case study offers a rare glimpse into the operations of an early commercial art gallery in the United States. It also shows that the conditions that would lead to the golden age of collecting in the U.S. after the Civil War were already developing and creating important business opportunities in the early 1850s.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Getty Research Journal ART-

CiteScore

0.20

自引率

0.00%

发文量

期刊介绍： The Getty Research Journal features the work of art historians, museum curators, and conservators around the world as part of the Getty’s mission to promote the presentation, conservation, and interpretation of the world''s artistic legacy. Articles present original scholarship related to the Getty’s collections, initiatives, and research. The journal is now available in a variety of digital formats: electronic issues are available on the JSTOR platform, and the e-Book Edition for iPad, iPhone, Kindle, Android, or computer is available for download.