LAS PLATAFORMAS DIGITALES EN EL DESARROLLO DEL ENOTURISMO EN CASTILLA Y LEÓN: PÁGINAS WEB Y REDES SOCIALES

Wine tourism is a growing economic activity in Castilla y León. More and more people are interested in knowing the ins and outs of the world of wine, so wine is becoming one of the pillars of rural development in the plains of the Duero. In order to achieve this key role in Fecha de recepción: 22 de febrero de 2019 Fecha de aceptación: 15 de julio de 2019 Departamento de Geografía. Universidad Nacional de Educación a Distancia (UNED). Paseo Senda del Rey, 7. 28040 MADRID (España). E-mail: jfportela@geo.uned.es, cjpardo@geo.uned.es JULIO FERNÁNDEZ PORTELA Y CARLOS J. PARDO ABAD 48 Cuadernos de Turismo, 46, (2020), 47-69 the territory, this activity has had to adapt to changes in the tastes of consumers and, especially, to faster and more direct new forms of communication. This paper aims to outlook the existing situation in the wineries of Castilla y León in the field of new technologies and, especially, of websites and social networks, two key tools for the development of wine tourism.