心理距离和社会影响对游客酒店预订偏好的影响

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-05-04 DOI:10.1080/10548408.2022.2116628

Jianan Ma, F. Li

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引用次数: 2

摘要

在当今竞争激烈的环境中，酒店在游客的酒店预订过程中脱颖而出是非常重要的。要想对酒店进行有效的推广，就需要对影响游客酒店选择的因素有更深入的把握。为此，本研究基于识解水平理论(CLT)，考察了心理距离(时空)和社会影响对游客酒店预订偏好的影响。社会影响在心理距离与游客预订偏好之间起调节作用;整个感知消息质量被确定为中介。论文最后提出了理论意义、实践意义和未来研究思路。

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Effects of psychological distance and social influence on tourists’ hotel booking preferences

ABSTRACT Standing out in the tourists’ hotel booking process is important for hotels in today’s competitive environment. To effectively promote hotels, it is necessary to have a deeper grasp of the factors affecting tourists’ hotel choices. To this end, this research examines the effects of psychological distance (temporal and spatial) and social influence on tourists’ hotel booking preferences based on the Construal-Level Theory (CLT). Social influence is identified as a moderator between psychological distance and tourists’ booking preferences; whole perceived message quality is identified as a mediator. The paper concludes with theoretical implications, practical implications, and ideas for future research.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.